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PRivacy Policy

Effective date: August 12, 2026

Rocky Mountain Auto Works (“we,” “us,” or “our”) operates this website and provides automotive appearance and protection services — including window tinting, paint protection film, ceramic coating, vinyl wraps, headlight restoration, detailing, and mobile audio, video and security installation — from our facility at 2001 El Camino Ave., Sacramento, California.

This page explains what personal information we collect, how we use it, who we share it with, and the choices you have. By using this website, you agree to the practices described here.

This Privacy Policy works alongside our Cookie Policy, which lists the specific cookies and tracking technologies used on this site and how to control them.

1. Information We Collect

Information you give us

When you request a quote, book an appointment, or contact us through this website, we may collect:

  • First and last name
  • Email address
  • Phone number
  • Vehicle details (year, make, model) and the services you are interested in
  • Any other information you choose to include in your message

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Usage data

We may collect information your browser sends when you visit the site, such as your Internet Protocol (IP) address, browser type and version, the pages you view, the date and time of your visit, how long you spend on each page, device identifiers, and similar diagnostic data.

Cookies and tracking technologies

Cookies are small data files stored on your device that may contain an anonymous unique identifier. We use cookies and similar technologies to operate the site, remember your preferences, measure traffic, and evaluate our advertising.

Non-essential cookies — including all analytics and advertising cookies — are blocked until you consent using the cookie banner. You may accept, deny, or change your preferences at any time. Denying them does not affect your ability to browse the site or contact us.

2. How We Use Your Information

  • Prepare quotes, schedule appointments, and provide our services
  • Respond to your questions and provide customer support
  • Send appointment confirmations, service updates, and — where you have opted in — promotional messages
  • Understand how visitors use the site so we can improve it
  • Measure the performance of our advertising
  • Detect, prevent, and address technical problems, fraud, or misuse
  • Comply with our legal obligations

3. Analytics and Advertising Partners

Subject to your consent, we use the following third-party services, which may set their own cookies and process data under their own privacy policies:

  • Google Analytics — website traffic and usage measurement
  • Google Ads and Google Floodlight / DoubleClick — advertising measurement and remarketing
  • EmbedSocial — displaying customer reviews
  • YouTube — embedded video content
  • Google reCAPTCHA — protecting our forms from spam and abuse

Analytics and advertising technologies do not load until you accept them through the cookie banner. See our Cookie Policy for details.

4. Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the CPRA, gives you the following rights:

  • Right to know what personal information we collect, use, and disclose
  • Right to access a copy of the personal information we hold about you
  • Right to correct inaccurate personal information
  • Right to delete the personal information we have collected, subject to legal exceptions
  • Right to opt out of the sale or sharing of your personal information
  • Right to limit the use of sensitive personal information
  • Right to non-discrimination for exercising any of these rights

Sale and sharing. We do not sell your personal information for money. However, our use of advertising and remarketing cookies may be considered “sharing” personal information for cross-context behavioral advertising under the CCPA. You can opt out at any time by choosing “Deny” in our cookie banner, or by changing your preferences on our Cookie Policy page. Because these technologies are blocked by default until you consent, no sharing occurs unless you opt in.

To exercise any of these rights, contact us using the details in Section 11. We will verify your request before responding and will not discriminate against you for making one. You may use an authorized agent to submit a request on your behalf.

5. How We Share Information

We may share your information with:

  • Service providers who perform work on our behalf — such as website hosting, analytics, advertising, scheduling, and communications. They may access personal information only to perform those tasks and are obligated not to disclose or use it for any other purpose.
  • Legal and safety purposes — where required to comply with the law or a legal process, to protect our rights or property, to investigate possible wrongdoing, to protect the personal safety of users or the public, or to defend against legal liability.
  • Business transfers — if we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your information becomes subject to a different privacy policy.

6. Data Retention

We keep personal information only as long as necessary for the purposes described in this policy — including providing services, maintaining service and warranty records, and meeting our legal, accounting, or reporting obligations. Usage data is generally retained for a shorter period, except where it is used to strengthen security or improve site functionality.

7. Security

We use commercially acceptable means to protect your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Links to Other Sites

Our site may contain links to sites we do not operate. If you click a third-party link, you will be directed to that site. We have no control over, and take no responsibility for, the content, privacy policies, or practices of any third-party site. We strongly advise you to review the privacy policy of every site you visit.

9. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from them. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will remove that information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the effective date at the top. Changes are effective when posted. We encourage you to review this page periodically.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your privacy rights, contact us: